About Us


Raphael Juarez, Founder and CEO

Raphael Juarez has spent years at every level of the sales cycle. With OnDemand Pipeline, he has been the Chief Conversation Starter for a variety of tech companies such as BDR.ai, Bridgepointe Technologies, PIXO VR, MaxOne, and Herff Jones. Specializing in tech start ups, Raphael has engaged with a variety of stakeholders from executives in Fortune 500 companies to athletic directors and trainers at major universities to Major League Sports. In addition to his expertise in prospecting, Raphael is an experienced sales coach and trainer specializing in working with BDRs on cold-call script creation and one-on-one cold call role-playing. In the past, he has held positions as Head of Sales, Sales Development Director, and Channel Manager. Raphael is a graduate of Michigan State University and has his Sandler Sales Training certification.


Raphael has a rare, innate ability to question, listen and understand customer needs. With prospects he is calm, thoughtful and always prepared…

He built the entire Sales Development program from the ground up and implemented the team’s objectives, strategies, technology, and metrics.

Larry Angeli, CEO

Raphael is a selfless leader. He always put his team and I before himself. He fought for our growth, or promotions, even if it meant we would be leaving his team.

Kyle Rutz, M&A Advisor

Raphael is a manager that strives to create a structured environment. He provided many tools for his SDRs to be successful such as: a sales playbook, objective handling templates, and proven cold call scripts. He comes from a Sandler background and did a great job communicating that approach to his SDRs from day one.

Amanda Xydis Madonna

Let’s build something together.

raphael@ondemandpipe.com

Schedule time
(734) 904-0826
Ann Arbor, Michigan, USA